CASE STUDY
Strategic Marketing & Media Consultancy for a Global Airline
We have led a series of strategic marketing, creative, media, sponsorship, and brand transformation projects for a major international airline, helping strengthen global brand visibility, improve marketing efficiency, and drive commercial performance across multiple markets.
Key areas of work included:
Global Media Strategy Development
Developed integrated media strategies across six priority international markets: China, Germany, France, Italy, Spain, and the United Kingdom - aligning local market opportunities with global business objectives to improve reach, efficiency, and customer acquisition.
Global Content Hub Strategy
Designed a centralised content ecosystem to streamline how content was created, managed, and distributed globally. This included developing a content hub framework, governance model, dashboards, and integrated asset links to ensure consistency, accessibility, and stronger control across regional teams.
Manchester United Sponsorship Consultancy
Provided strategic consultancy for the airline’s partnership with Manchester United F.C., identifying new opportunities to maximise sponsorship visibility through stadium branding, social media integration, onboard experiences, and targeted airport activations.
Airline x Manchester United Strategic Workshops
Led collaborative workshops between the airline and Manchester United F.C. stakeholders to evaluate existing sponsorship performance and develop new creative, media, and activation strategies that strengthened partnership value.
European Football Stadium Advertising Strategy
Developed a billboard and stadium advertising strategy across major football markets of England, Spain, France, Italy, and Germany. This included audience analysis, market prioritisation, media planning, commercial negotiations, and implementation planning.
Celebrity & Talent Strategy
Created both UK and global celebrity partnership strategies, identifying talent partnerships based on brand objectives, audience relevance, market appeal, and long-term brand alignment.
Business Class Brand Positioning
Developed creative strategy for premium cabin naming architecture and differentiation, helping define stronger positioning for business class offerings and enhancing customer perception of premium travel experiences.
Search Marketing Strategy
Built a performance-driven search marketing strategy designed to improve digital visibility, capture high-intent travellers, and drive increased online bookings.
Agency Pitch Management
Managed agency selection processes, including pitch development, evaluation frameworks, stakeholder alignment, to ensure the right strategic partnerships were in place.
Through these projects, we helped the airline strengthen its global marketing infrastructure, unlock new sponsorship value, and create more effective connections with international travellers.
How to measure results
Intertwining
two Global brands
into success
We believe the best branding doesn't just communicate — it resonates. Every project begins with listening: to the brief, to the brand, to the people it's meant to reach.
We are a senior collective of advertising minds—bringing together 100+ years of global experience across design, strategy, media, content, and technology.
We craft brands and ideas with intent—insightful, relevant, and media-neutral by design. Built to move seamlessly from concept to execution, and to land with impact in the real world.
For more information, please contact us at
hello@ei-studio.eu