CASE STUDY
Supported a leading global shipping and chartering business in strengthening its digital presence and modernising its communications strategy within a highly complex, traditionally offline B2B industry.
We conducted an extensive review of the company’s existing social media presence across key platforms, assessing content performance, audience engagement, brand positioning, channel effectiveness, and operational processes.
In parallel, we delivered a detailed competitive benchmarking analysis of key market competitors and relevant global peer organisations to understand how industry leaders were using social media to build visibility, credibility, and stakeholder engagement.
Key areas of work included:
Comprehensive Social Media Audit & Competitive Review
The review identified performance gaps, emerging industry trends, content opportunities, and best practices that could be adapted to strengthen the company’s digital presence.
Industry Insights & Strategic Recommendations
Translated audit findings into actionable insights and recommendations, helping leadership understand how social media could play a stronger role in brand awareness, corporate communications, employer branding, stakeholder engagement, and thought leadership within the shipping and logistics sector.
B2B Social Media Strategy Development
Developed a tailored social media strategy designed specifically for a complex B2B environment where audiences included chartering partners, clients, investors, industry stakeholders, potential employees, and broader corporate audiences.
The strategy focused on balancing commercial messaging with corporate storytelling, market credibility, and educational content relevant to the shipping industry.
Content Strategy & Governance Framework
Built a structured content framework to help the business manage social media content more effectively across multiple teams and business units. This included defining content pillars, messaging priorities, publishing workflows, governance processes, and approval structures to support consistent execution.
Audience Engagement Strategy
Created an engagement model focused on improving audience interaction, strengthening relationships with key stakeholders, and increasing relevance across professional social platforms such as LinkedIn and other industry-relevant channels.
Long-Term Digital Growth Roadmap
Delivered a practical roadmap for scaling the company’s social media maturity over time, including recommendations for measurement frameworks, reporting dashboards, content optimisation, and future digital opportunities.
Through this work, the company gained a clearer understanding of its digital opportunities and a structured social media strategy that helped transform its approach to communications in a traditionally conservative global industry.
For more information, please contact us at
hello@ei-studio.eu